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Tips for Cell Phone Companies to Run Successful proximity Marketing Campaigns
Proximity marketing has been identified as an efficient way to drive retail sales since 2014. There are many benefits that are associated with this marketing strategy.
Imagine a scenario where you know exactly where your customer is, the activities they engage in and how you can help the. With the proximity marketing technique, you will have access to all that information and many more. It means that you get to post customized notes at exactly the right time and place. By so doing, you will be encouraging your customers to take action immediately. Below are ways in which you can run a successful proximity campaign.
Know Your Customers
When you are ready to start proximity marketing, you must ensure that you have as much information as you can about your customers. With all the information that you need about your customer, you can create an app that offers targeted special offer of the product or service that you are offering. This way, your customers are more likely to engage with your content and less likely to get frustrated and delete the app.
Use More than Mere Location Data
Proximity marketing is generally about serving content on location basis. But that doesn’t mean that you ignore other variables.
Things like purchase history, browsing history and search history can help in customizing content. For example, let’s say that a customer walks into a phone shop, you know that they have recently searched for Stay Mobile cracked iPhone screen. This way, you can be in a position of serving them content related to phone screen repairs.
Keep Off Third-Party Ad Newtworks
If you are unaware of how proximity marketing works behind the scenes, then know that it is quite simple. You will require an app that interacts with beacons to detect the user’s location and serve them relevant content.
When it comes to implementing the beacon strategy, you have two options. You can either create your own branded app or use a third party network. It might be tempting to join a third-party network, but this gives you limited control over user experience and less ability to control the displayed content.
If you want to have a successful campaign, you should invest in creating your beacon-enabled app. This way, you have complete control over the content and user experience. It also gives you access to powerful analytics and the ability to make changes and improve campaigns in real time.
Never Use Annoying Ads
While there is nothing wrong with sending the occasional special offer or new product notifications to customers, you need to be selective.
You must avoid sending numerous ad notifications one after another. You must not send ads for products that consumers are not interested in. Tactics like these are tacky and annoying and will not make your brand look good.