A Brief History of SEO

Importance of SEO to a business

Search engine optimization is the act of empowering a website or a webpage such that its more visible on the search engines as its through this where its able to get more visitors who if accommodated maybe turned to potential customers.

Unlike the local search engine optimization which focuses on optimizing business ‘online presence so that web pages are displayed when its products an services are searched, SEO aims in national and international searches like video, images and academic ones.
Websites can be optimized by adding and editing of content doing html and coding to increase relevance and enabling, promoting a site to increase the number of back links or inbound links, preventing crawling enabling a web page to be free from undesirable content and also increasing prominence within search results such that it appears more regularly improving its visibility.

For a web site or web page to be easily visible and accessible by the customer, it must be highly cross-linked with other pages, easily retrievable, easily navigable and in a clearly searchable site.

It can be one easy way of increasing sales and the familiarity of your products and services as the more time they appear the more they give customers urge to know more and this ends up benefiting the producers.

Relationship between the business and its customers can be created by how much they see it in search engines and if your business with high search rankings will appear to be more credible to customers than that without.

A good SEO will increase business traffic and this is very beneficial as it’s through this traffic whereby one may end up getting in touch with prospective customers as more traffic means more people who might end up willing to do business with you or through just simple interaction might end up increasing the customers knowledge about your products.

A good SEO will give you unmatched insights into your customers as through bringing that large crowd around your website and webpage, one is able to know his/her customers language, technology they use, region they live in or time of the day they are available and this is very valuable as it will help you make informed decisions regarding your business and its strategies both online and offline.

SEO is an inbound marketing strategy which offers a business an opportunity to market its stuffs to people in need of them and this will adequately be advantageous to the business and also saving it from other costly means of advertisements as all needed is to convince you’re the best and your products will have market .