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Facts about the Lincoln Motor Company The Lincoln Motor Company, also known as Lincoln, is a division of Ford Motor Company which prime products are luxury vehicles under the Lincoln brand. Although the Lincoln cars are mainly sold in the US, it has also found a market in the Middle East, China and South Korea. The current models are two sedans – Continental and MKZ, three crossover utility vehicles – MKC, MKT, MKX, and a sport utility vehicle – Navigator. It was Henry Leland and his son, Wilfred, who founded the Lincoln Motor Company in August 1917, the name given was in honor of Abraham Lincoln, 16th US president. About that time when the company started, World War I broke out and their source of income was through military contracts where they assembled Liberty V12 aircraft engines, using cylinders made by Ford Motor Company, along with other motor companies, like Buick, Cadillac, Marmon, and Packard. Their first automobile was the Lincoln Model which was marketed as a luxury car, competing against other American luxury cars, but at the end of the war, the company shifted entirely for automobile production. After selling 150 cars, the company was forced into bankruptcy and was sold to Ford Motor Company for US$8,000,000. While Ford Motor Company was also selling their brand of luxury cars, the company found little acceptance on those cars, but with the acquisition of Lincoln, the nameplate became a top-selling rival along other luxury cars. The outcome of the merging of Lincoln into Ford Motor saw the manufacturing of new Lincoln H-series, such as sedan, coupe, and limousine and all installed with the standard Lincoln V12. In 1940, the famous Lincoln Continental was produced as a personal luxury car, which was conceptualized by the co-founder of Ford Motor, Edsel Ford.
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Further merging happened in 1945, Lincoln along with newly-acquisition Mercury by Ford Motor, and the new division was able to produce the Continental and the Zephyr-based range. When the Mercury division was cancelled in December 2012, Ford Motor changed the name of Lincoln into Lincoln Motor Company.
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Due to the success of their all-new MKC crossover, sales have increased in these consecutive years: 16% in 2014, 7% increase in 2015 and 10% increase in 2016. Branding was a part of the Lincoln cars, such that in 1927 a greyhound was attached as the hood ornament and in the 1930s, they used a coat of arms with a red cross in the center and a knight’s helmet at the top as the official emblem. As branding became an important factor for car identity, Lincoln’s branding has been changing through the years and the introduction of the coat of arms somehow coincided with the coat of arms of Ford Motor’s new line-up of car models, of which after sometime the current brand image has emerged as the framed, four-pointed star that is currently use now.